Microsurgery Essays - Surgery, Oral And Maxillofacial Surgery

Microsurgery A man came into the emergency ward at one o'clock. His thumb came in an hour later. The surgeon's job: get them back together. The successful re-attaching of fingers to hand requires long hours of painstaking work in microsurgery. In the operating room , the surgeon doesn't stand, but sits in a chair that supports her body. Her arm is cradled by a pillow. Scalpels are present as are other standard surgical tools, but the suture threads are almost invisible, the needle thinner than a human hair. And all the surgical activity revolves around the most important instument, the microscope. The surgeon will spend the next few hours looking through the microscope at broken blood vessels and nerves and sewing them back together again. The needles are so thin that they have to be held with needlenosed jeweller's forceps and will sew together nerves that are as wide as the thickness of a penny. To make such a stitch, the surgeon's hands will move no more than the width of the folded side of a piece of paper seen end on! Imagine trying to sew two pieces of spaghetti together and you'll have some idea of what microsurgery involves. Twenty-five years ago, this man's thumb would have been lost. But in the 1960s, surgeon's began using microscopes to sew what previously had been almost invisible blood vessels and nerves in limbs. Their sewing technique had been developed on large blood vessels over a half century earlier but could not be used in microsurgery until the needles and sutures became small enough. The surgical technique, still widely used today, had taken the frustrating unreliability out of sewing slippery, round-ended blood vessels by ingeniously turning them into triangles. To do this, a cut end of a blood vessel was stitched at three equidistant points and pulled slightly apart to give an anchored, triangular shape. This now lent itself to easier, more dependable stitching and paved the way for microsurgery where as many as twenty stitches will have to be made in a blood vessel three millimetres thick. The needle used for this can be just 70 millimetres wide, only ten times the width of a human blood cell. All this technology is focused on getting body parts back together again successfully. The more blood vessels reattached, the better the survival chances for a toe or a finger. The finer the nerve resection, the better the feeling in a damaged part of the face, or control in a previously useless arm. But the wounded and severed body part must be treated carefully. If a small part of the body, such as a finger is cut off, instead of torn, wrapped in a clean covering, put on ice and then reattached within a few hours, the chance of success is over ninety percent, as long as one good artery and one good vein can be reattached. Not only is micro surgery allowing body parts to be reattached, it's also allowing them to be reshuffled. Before 1969, nothing could be done for you if you'd had your thumb smashed beyond repair. But in the past 14 years, you would have been in luck, if your feet were intact. Every year in North America, hundreds of big toes are removed from feet and grafted onto hands. Sometimes tendons are shifted from less important neighbouring fingers to allow the thumb to work better in its unique role of opposing the other fingers and allowing us to grip. While we in North America can live without our big toes and never really miss them, people in Japan can't. They need their big toes to keep the common footwear, the clog, on their feet. So their second toe is taken instead. Farmers, labourers car accident victims and home handymen are the people most often helped by microsurgery replants. And because blood vessels are being reattached, burn victims can now benefit. Flaps of their healthy skin are laboriously reattached more successfully, blood vessel by blood vessel, to increase chances that the graft will take. Some women, whose diseased Fallopian tubes have become blocked, can have them reopened mic rosurgically. When a cancerous esophagus must be removed, it can be replaced using a

College Essay Online

College Essay Online College Essay Online Sure, there are many students who post their college essay online. There are many sites that sell custom written college essays. However, you should be aware thatcollege essay writing posted online is not custom written by its essence because numerous students have access to the same essay. Imagine the situation when your tutor receives five identical essays. It is not enough to say that your tutor will be very surprised. You will get an F. Are you ready to get an F? If you are not, you should either spend some time writing college essay yourself or you are welcome to order custom college essay writing at our site. Free college essays can be used as samples, as the starting point for your own writing. Free essays cannot reply your homework. Free College Essays What are the advantages of ordering custom college essay writing service at .com? First, you receive custom written college essay that is free of plagiarism and meets all of your requirements. Second, you can request free plagiarism report and claim unlimited number of revisions. Third, you can always ask the writer to rewrite your college essay and proofread it for mistakes. Fourth, you can communicate with writer and ask for help. Finally, custom college essays are free of plagiarism and are not posted online. Thus, you receive college essay that is written especially for you and is not resold to other students Free Essays Free essays are not a solution to your academic challenges. Free essays do not answer an essay question set by your tutor. Free essays are usually poorly written and do not meet academic level requirements. Free essays are accessible by other students. College essay online help is customized and your assignment is accomplished from scratch. Do not hesitate to place an order on our site! All of your rights are protected! We do not ask you to provide any private information and we guarantee full refunds in the case of late delivery. If you have any questions or would like to learn more about our writing services, you are welcome to contact us. College essay online help is an effective way to get your assignment done professionally and prior to deadline. We guarantee adequate support and timely feedback. We guarantee originality and unlimited revisions. We value your choice and guarantee qualitative assistance! We can help you to make your academic experience more enjoyable. Read also: History Thesis Write a Term Paper Non-Plagiarized Term Papers University Research Proposal Argumentative Research Paper Topics

Tomorrowland Brazil Essay Example | Topics and Well Written Essays - 250 words

Tomorrowland Brazil - Essay Example That’s why we care for people & our planet†. The event is to take place in the City of Sao Paulo on 1st, 2nd and 3rd of May 2015. Pre-event party: A party is usually held on the night before day of the festival so as to give those to attend the event a clue of what to expect from the festival. It is known as The Gathering. The event attracts huge number of people who may not be taking part in the tomorrowland event itself. Tomorrowland Brazil offers rentable mansions: The mansions can be rented for a period of five days and is valid for a maximum of twelve people. The rentable mansions available in tomorrowland Brazil are made up of spacious living room, a kitchen with filled fridge, a bedroom, a terrace and a private bathroom, is supported by its own garden, private parking and a 24/7 service staff. It has an exclusive Jacuzzi which can accommodate many people. Mobile Apps: Those who will be attending the event will be provided with Mobile Apps that is available in both Android and Apple phones. The Apps have a number of features such as news feeds, updates on the various artists and appmiral connect. The minimum age requirement for the event is 18 years and this forms a very strictly policy of the event. This policy is ensured through the presentation of an official government-issued photo identification cards which includes original driving license, passport and ID. The tickets are grouped into four packages namely full madness regular pass, full madness comfort pass, day regular pass, day comfort pass. The rates for the packages are as follows for all the three

Economist Report Essay Example | Topics and Well Written Essays - 750 words

Economist Report - Essay Example Ricardo was elected to the British parliament in 1819 as an independent representative of a borough in Ireland, Portarlington, which he served till his death in 1823. David Ricardo, lived in the times just at the beginning of the Industrial revolution and this is what perhaps influences his thinking on 'Machinery' (discussed below). Ricardo took a keen interest in the study of economics and formulated the 'Classical' system of political economy. His interest in economics was sparked by a chance reading of Adam Smith's 'The Wealth of Nations' while on vacation in 1799, in which Adam Smith focuses most of his attention on the problem of economic growth and his belief that an evolving capitalist system could benefit society as a whole. According to Smith's analysis the economy possesses unlimited upward potential. Ricardo's first written comments on economics appear to be two essays written in 1810 and 1811 (The High Price of Bullion, a Proof of the Depreciation of Bank Notes) articulating his position in favour of the 'Bullionist' position. He argued in favour of a metallic currency, giving a fresh stimulus to the controversy about the policy of the Bank of England. This has since become known as the classical approach to the theory of money, which argued for the resumption of the convertibility of paper money into gold. The Bullion Committee appointed by the House of Commons in 1819 confirmed Ricardo's views and recommended the repeal of the Bank Restriction Act. Ricardo was a firm believer in Say's Law that states that there can be no demand without supply and that recession does not occur because of failure in demand or lack of money. In these tracts Ricardo also suggested the impossibility of a 'general glut', or an excess supply of all goods in an economy as proposed by Thomas Robert Malthus. This provoked a debate with Malthus that culminated in Ricardo writing a series of notes on Mathus's 1820 'principles'. These notes were published posthumously as Notes on Malthus. In 1815 he published his first complete work 'Essay on the Influence of a Low Price of Corn on the Profits of Stock' where he introduced the differential theory of rent and the "law of diminishing returns" to land cultivation. He argued that raising the duties on imported grain had the effect of increasing the price of corn and hence increasing the incomes of landowners and the aristocracy at the expense of the working classes and the rising industrial class. In Essay Ricardo formulated his theory of distribution in a one-commodity ("corn") economy. With wages at their "natural" level, Ricardo argued that rate of profit and rents were determined residually in the agricultural sector. He then used the concept of arbitrage to claim that the agricultural profit and wage rates would be equal to the counterparts in industrial sectors. With this theory, he could show that a rise in wages did not lead to higher prices, but merely lowered profits. Ricardo took economics to an unprecedented degree of theoretical sophistication by formalising the 'Classical' system more clearly and consistently than anyone before had done and what became known as the "Classical" or"Ricardian" School (of thought). In

Mental Illnesses Essay Example | Topics and Well Written Essays - 500 words

Mental Illnesses - Essay Example Physiological Process The physiological process of schizophrenia is not clearly defined. However, experts link chemical abnormality to be associated with the signs and symptoms of the illness. The imbalance of dopamine and glutamate affects the way a person’s brain reacts to the stimuli making the schizoid person overwhelmed by sensory stimulation in which other people without such condition may easily handle. The study of Dalya and company ( 2007) supported such claim in explaining that changes in the neural circuits as a result of neurotransmitter abnormality may cause patient to experience auditory hallucinations. Other studies have also shown that abnormalities in brain structures and death of tissues in the brain may cause changes in its cells and that relay of sensory information is altered. Symptom Manifestations Manifestation involves hallucinations in the form of hearing voices, delusions which are persecutory in nature, and disorganization in speech and thinking. The individual when communicating to others may present lose of thoughts and sentences are incoherent with its meaning or it is a combination of loose ideas that it becomes word salad. Schizoids do not pay attention to how they project themselves thus they dress poorly. They do not have the motivation for themselves and have project poor judgment as well. Others may have problems of responsiveness and social cognition.

Structure Of Retail Sector In India

Structure Of Retail Sector In India Abstract Despite the ongoing wave of incessant liberalization and globalization, the Indian retail sector is still aloof from progressive and ostentatious development. This dismal situation of the retail sector undoubtedly stems from the absence of a Foreign Direct Investment (hereinafter referred as FDI) encouraging policy in the Indian retail sector. In this context, attempts have been made to study the strategic issues concerning the structure of Indian retail sector, current FDI policy and its limitation. Moreover, the latest move of the government to allow 51% FDI in multi-brand retail in India and increasing the FDI limit in single brand retail in India to 100% (from the existing 51%) is facing opposition which has raised significant hurdles for effective implementation of the reforms. FDI in retail has been opposed citing fears of loss of employment and that traditional retail may be affected. However, adherents of the same indicate easy access to capital for domestic retailers, increa sed transfer of technology, enhanced supply chain efficiencies, increased employment opportunities and curtailment of inflation as the perceived benefits. By analysis of the debate thats raging over opening the retail sector to FDI it is pointed out that opening up of FDI in retail in India could potentially be a mixed blessing for domestic players and negative impact if any is expected to be short-lived and to weaken over time. Also, the advantages of allowing unrestrained FDI in the retail sector evidently outweigh the disadvantages attached to it. Though its time for opening the door for FDI in retail the same should be treaded cautiously and the proliferation of foreign capital into retailing needs to be anchored in such a way that it results in a win-win situation for India. Introduction The retail industry comprising of organized and unorganized sectors is of late often being hailed as one of the fastest growing sectors in India. According to the Investment Commission of India, the retail sector is expected to grow almost three times its current levels to $660 billion by 2015. Though initially, the retail industry in India was mostly unorganized, however with the change of tastes and preferences of the consumers, the industry is getting more popular these days and getting organized as well. The Indian retail sector is ready to take on challenges from global retail players such as Wal-mart and Carrefour. Recently, to encourage the organized retailing in the country government decided to allow 51% FDI in multi brand retail and 100% in single brand retail in November, 2011.While this long awaited approval, come as a relief to many organised retailers and foreign players, oppositions from state government, political parties etc., raises significant hurdles for effective implementation of the reforms. Structure Of Retail Sector In India Before we go into the intricacies of the issue we must know what retail means and what the structure of retail sector in India is. Retailing can be said to be the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. Retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. A retailer is involved in the act of selling goods to the individual consumer at a margin of profit.  [1]  Also, the High Court of Delhi  [2]  defined the term retail as a sale for final consumption in contrast to a sale for further sale or processing (i.e. wholesale). The retail industry in India is divided into organised and unorganised sectors. Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses. Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc. Unorganized retailing is by far the prevalent form of trade in India.  [3]   Current Fdi Scenario With Respect To Retail In India The advent of FDI in India was witnessed during the end of 1990s when the Indian national government announced a number of reforms which aimed at helping in the process of liberalization and deregulation of the Indian economy.  [4]   FDI in Single- Brand Retailing was, permitted in 2006, to the extent of 51%. Since then, a total of 94 proposals have been received till May, 2010. Of this, 57 proposals were approved. The proposals received and approved related to retail trading of sportswear, luxury goods, apparel, fashion clothing, jewellery, hand bags, lifestyle products etc., covering high-end items. FDI in cash and carry wholesale trading was first permitted, to the extent of 100%, under the Government approval route, in 1997. It was brought under the automatic route in 2006. But, FDI in Multi-Brand retailing is prohibited.  [5]   Limitation Of Present Setup Limitation in the present scenario calls for relaxation of FDI norms. These limitations are as follows: Infrastructure There has been a lack of investment in the logistics of the retail chain, leading to an inefficient market mechanism. Though India is the second largest producer of fruits and vegetables (about 180 million MT), it has a very limited integrated cold-chain infrastructure, with only 5386 stand-alone cold storages, having a total capacity of 23.6 million MT. , 80% of this is used only for potatoes. The chain is highly fragmented and hence, perishable horticultural commodities find it difficult to link to distant markets, including overseas markets, round the year. Storage infrastructure is necessary for carrying over the agricultural produce from production periods to the rest of the year and to prevent distress sales.  [6]   Lack of adequate storage facilities cause heavy losses to farmers in terms of wastage in quality and quantity of produce in general.  [7]  Though FDI is permitted in cold-chain to the extent of 100%, through the automatic route, in the absence of FDI in reta iling; FDI flow to the sector has not been significant. Intermediaries dominate the value chain Intermediaries often flout mandi norms and their pricing lacks transparency. Wholesale regulated markets, governed by State APMC Acts, have developed a monopolistic and non-transparent character. According to some reports, Indian farmers realize only 1/3rd of the total price paid by the final consumer, as against 2/3rd by farmers in nations with a higher share of organized retail.  [8]   Improper Public Distribution System (PDS) There is a big question mark on the efficacy of the public procurement and PDS set-up and the bill on food subsidies is rising. In spite of such heavy subsidies, overall food based inflation has been a matter of great concern. The absence of a farm-to-fork retail supply system has led to the ultimate customers paying a premium for shortages and a charge for wastages.  [9]   No Global Reach The Micro Small Medium Enterprises (MSME) sector has also suffered due to lack of branding and lack of avenues to reach out to the vast world markets. While India has continued to provide emphasis on the development of MSME sector, the share of unorganised sector in overall manufacturing has declined from 34.5% in 1999-2000 to 30.3% in 2007-08  [10]  .This has largely been due to the inability of this sector to access latest technology and improve its marketing interface. Prospected Changes In Fdi Policy For Retail Sector In India Recently in July 2010, the Department of Industrial Policy and Promotion (DIPP) had put up a discussion paper proposing FDI in multi brand retail. In July 2011, a Committee of Secretaries (CoS) had cleared the proposal to allow upto 51% FDI in multi-brand retail and increasing the FDI limit in single brand retail to 100%, which has been approved by the Union Cabinet in November 2011, albeit with a few drivers  [11]  . These drivers in bill are as follows: For multi-brand retail- Minimum investment of US$ 100 million by the foreign investor is required and atleast 50% of the investment by the foreign company to be in back-end infrastructure. The proposal restricts the location of stores to cities with a population of one million or more (53 cities as per 2011 Census); given constraints around real estate, retailers are allowed to set up stores within 10 km of such cities. Also, at least 30% of manufactured items procured should be through domestic small and medium enterprises (SMEs). While the proposals on FDI will be sanctioned by the Centre, approvals from each State Government would be required. For single brand retail- While allowing FDI limit in single brand retail to 100% with government approval, some restriction is again laid down. The foreign investors are to be an owner of the brand and products to be sold should be of a single brand only. Also, in respect of proposals involving FDI beyond 51%, 30% sourcing would mandatorily have to be done from domestic SMEs and cottage industries artisans and craftsmen. Further, like in multi-brand retail state government approval is needed. But, the mounting opposition by several political parties and State Governments has prevented the effective implementation of the key reform measure. Challenges For Foreign Firms In Organized Retail In India The first challenge is competition from the unorganized sector. Traditional retailing has been established in India for many centuries, and is characterized by small, family-owned operations. Because of this, such businesses are usually very low-margin, are owner-operated, and have mostly negligible real estate and labor costs. Moreover, they also pay little by way of taxes. Consumer familiarity that runs from generation to generation is one big advantage for the traditional retailing sector. It is often said that the mom-and-pop store in India is more like a father-and-son enterprise. Such small shops develop strong networks with local neighbourhoods. The informal system of credit adds to their attractiveness, with many houses running up a tab with their neighbourhood kirana store, paying it off every fortnight or month. Moreover, low labor costs also allow shops to employ delivery boys, such that consumers may order their grocery list directly on the phone. These advantages are sig nificant, though hard to quantify. In contrast, players in the organized sector have to cover big fixed costs, and yet have to keep prices low enough to be able to compete with the traditional sector. Getting customers to switch their purchasing away from small neighbourhood shops and towards large-scale retailers may be a major challenge. The other major challenge for retailers in India, as opposed to the US, is the storage setup of households. For the large-scale retail model to work, consumers visit such large stores and return with supplies likely to last them for a few weeks. Having such easy access to neighbourhood stores with whom, as discussed above, it is possible to have a line of credit and easy delivery service, congested urban living conditions imply that few Indian households might be equipped with adequate storage facilities. Concerns Causing Roadblock In Implementation Of Relaxed Fdi Norms History has witnessed that the concern of allowing unrestrained FDI flows in the retail sector has never been free from controversies and simultaneously has been an issue for unsuccessful deliberation ever since the advent of FDI in India. The recent proposal for relaxation of FDI norm is also facing the same challenges and opposition creating roadblock for implementation of suggested reforms. The antagonists of FDI in retail sector oppose the same on various grounds which are as follows: Move will lead to large-scale job losses.  [12]  International experience shows supermarkets invariably displace small retailers. Small retail has virtually been wiped out in developed countries like the US and in Europe. South East Asian countries had to impose stringent zoning and licensing regulations to restrict growth of supermarkets after small retailers were getting displaced. India has the highest shopping density in the world with 11 shops per 1,000 people. It has 1.2 crore shops employing over 4 crore people; 95% of these are small shops run by self-employed people. Adverse impact on domestic small and unorganized retailers as the move would lead to unfair competition and ultimately result in large-scale exit of domestic retailers, especially the small family managed outlets.  [13]   Global retail giants will resort to predatory pricing to create monopoly/oligopoly. This can result in essentials, including food supplies, being controlled by foreign organizations.  [14]   Disintegration of established supply chains by establishment of monopolies of global retail chains, leading to their control on both ends of the supply chain.  [15]   Farmers to get affected on account of non-remunerative prices paid to them by these corporate giants.  [16]   Key Perceived Benefits In spite of the recent developments in retailing and its immense contribution to the economy, it still continues to be the least evolved industries and the growth of organised retailing in India has been much slower as compared to rest of the world. Over a period of 10 years, the share of organised retailing in total retailing has grown from 10 per cent to 40 percent in Brazil and 20 percent in China, while in India it is only 2 per cent (between 1995-2005).  [17]  One important reason for this is that retailing is one of the few sectors where foreign direct investment is not healthily and liberally allowed. Given this backdrop, it is widely acknowledged by the advocators of the reform that FDI can have some positive results on the economy, triggering a series of reactions that in the long run can lead to greater efficiency and improvement of living standards, apart from greater integration into the global economy.  [18]  Some of the benefits claimed by implementing FDI in re tail sector are as follows  [19]  : These would enable cash-starved domestic retailers to deleverage their overly stretched balance sheets by plugging the gap between capital required for growth and the ability of local players to raise capital. Local incumbents will be benefited from technical inputs, investments in supply chain, and investments in human capital. There could be a potential shift in bargaining power of these retailers with FMCG companies (at present, large FMCG players are better positioned vis-à  -vis retailers in discussing terms of trade) once these retailers become large and attain size and scale. Improvement of supply chain/ distribution efficiencies, coupled with capacity building and induction of modern technology, which will help arrest wastages (in the present scenario, lack of investment in logistics and inadequate storage facilities have been creating inefficiencies in the food supply chain, leading to significant wastages). Though FDI is permitted in cold chains to the extent of 100% through the automatic route, in the absence of FDI in front-end retail, investment flows into this sector have been insignificant. The move to open up retail sector to FDI will reduce inflationary pressures as : Farmers will be able to directly sell their produce to retailers, thereby reducing margins for middlemen. Investments in cold-storage and warehousing will ease supply-side pressures that have driven inflation close to a double-digit. Improved supply chain contributes to savings in food wastages which has been rampant on account of inadequate infrastructure. Further, consumers would also benefit from wider choices and better quality products.  [20]   Improvement in productivity and realizations for farmers through direct sales to these large organised players, thus eliminating the margins outflow to the middle-men who have been dominating the value chain, and whose pricing lacks transparency. The opening of the sector to FDI is expected to result in creation of over 10 million jobs (including 6 million jobs in the logistics sector alone) in three years, across agro-processing, sorting, marketing, logistic management and the front-end retail business. Expectations are that it would create jobs not only in the retail industry but also in related areas like real estate and construction. Consumer Benefit In the fierce battle between the advocators and antagonist of unrestrained FDI flows in the Indian retail sector, the interests of the consumers have been blatantly and utterly disregarded. Therefore, one of the arguments which inevitably needs to be considered and addressed while deliberating upon the captioned issue is the interests of consumers at large in relation to the interests of retailers.  [21]   In wake of relentless protests for the opening up of the Indian retail market for the reception of unrestrained FDI, the Investment Commission in July, 2006, opined that that foreign investment would help in improving the retail and supply chain infrastructure, and generate large-scale employment in the country. In addition, the Indian retailers could absorb some of the best operational practices of these international retailers and gain in experience. Ultimately, the consumers would benefit due to the availability of more product offerings, lower prices, and efficient service. The entry of large low-cost retailers and adoption of integrated supply chain management by them is likely to lower down the prices. Also, FDI in retailing can easily assure the quality of product, better shopping experience and customer services. They promote the linkage of local suppliers, farmers and manufacturers, no doubt only those who can meet the quality and safety standards, to global market and this will ensure a reliable and profitable market to these local players.  [22]   Also, from the stand point of consumers, organized retailing would help reduce the problem of adulteration, short weighing and substandard goods. FDI will not just provide access to larger financial resources for investment in the retail sector but simultaneously will rationally allow larger supermarkets, which tend to become regional and national chains to negotiate prices more aggressively with manufacturers of consumer goods and thus pass on the benefit to consumers and to lay down better and tighter quality standards and ensure that manufacturers adhere to them.  [23]   Authors View In principle, governments should not prevent anybody, Indian or foreign, from setting up any business unless there are very good reasons to do so. Hence, unless it can be shown that FDI in retail will do more harm than good for the economy, it should be allowed. Authors are of view that concern raised by opponents is exaggerated. Opening up of FDI as per reform in India could potentially be a mixed blessing for domestic players and negative impact if any is expected to be short-lived and to weaken over time. A major argument given by opponents of FDI in retail is that there will be major job losses. Frankly, the jury is out on whether this is the case or not, with different studies claiming different findings. Big retail chains are actually going to hire a lot of people. So, in the short run, there will be a spurt in jobs. Eventually, theres likely to be a redistribution of jobs with some drying up (like that of middlemen) and some new ones sprouting up. Infact, the government has added an element of social benefit to its latest plan for calibrated opening of the multi-brand retail sector to foreign direct investment (FDI). Only those foreign retailers who first invest in the back-end supply chain and infrastructure would be allowed to set up multi brand retail outlets in the country. The whole idea is that the firms must have already created jobs for rural India before they venture into multi-brand retailing. Also, fears of small shopkeepers getting displaced are vastly exaggerated. Whe n domestic majors were allowed to invest in retail, both supermarket chains and neighbourhood pop-and-mom stores coexisted. Its not going to be any different when FDI according to the reform is allowed. It is also pertinent to note here that that with the possible advent of unrestrained FDI flows in retail market, the interests of the retailers constituting the unorganized retail sector will not be gravely undermined  [24]  , since nobody can force a consumer to visit a mega shopping complex or a small retailer/sabji mandi. Consumers will shop in accordance with their utmost convenience, where ever they get the lowest price, max variety, and a good consumer experience. The argument that farmers will suffer once global retail has developed a virtual monopoly is also weak. To begin with, its very unlikely that global retail will ever become monopolies. Stores like Wal-Mart or Tesco are by definition few, on the outskirts of cities (to keep real estate costs low), and cant intrude into the territory of local kiranas. So, how will they gobble up the local stores. Mega retail chains will keep price points low and attractive thats the USP of their business. This is done by smart procurement and inventory management: Good practices from which Indian retail can also learn. The benefits of larger FDI in other sector has been tangibly felt in the domains pertaining to technological advancements, generation of export, production improvements, and hastening of manufacturing employment. Capital inflow into India has increased and so have the exports from the country. Allowing healthy FDI in the retail sector would not only lead to a substantial surge in the countrys GDP and overall economic development, but would inter alia also help in integrating the Indian retail market with that of the global retail market in addition to providing not just employment but a better paying employment, which the unorganized sector (kirana and other small time retailing shops) have undoubtedly failed to provide to the masses employed in them. Apart from this, by allowing FDI in retail trade, India will significantly flourish in terms of quality standards and consumer expectations, since the inflow of FDI in retail sector is bound to pull up the quality standards and cost-com petitiveness of Indian producers in all the segments. Further, with regard to the concern raised about limit of cap for FDI in multi- branding authors would like to highlight that Industrial organisations such as CII  [25]  , FICCI, US-India Business Council (USIBC), the American Chamber of Commerce in India, The Retail Association of India (RAI) and Shopping Centers Association of India (a 44 member association of Indian multi-brand retailers and shopping malls) favour a phased approach toward liberalising FDI in multi-brand retailing, and most of them agree with considering a cap of 49-51 per cent to start with. RECOMMENDATION FDI in multi-brand retailing must be dealt cautiously as it has direct impact on a large chunk of population.  [26]  Left alone foreign capital will seek ways through which it can only multiply itself, and unthinking application of capital for profit, given our peculiar socio-economic conditions, may spell doom and deepen the gap between the rich and the poor. Thus the proliferation of foreign capital into multi-brand retailing needs to be anchored in such a way that it results in a win-win situation for India. Therefore, apart from the drivers incorporated in the bill negative effect if any can be further diluted and given below are the recommendation for the same: Reconstituting the poverty stricken and stagnating rural sphere into a forward moving and prosperous rural sphere can be one of the justifications for introducing FDI in multi-brand retailing. To actualize this goal it can be stipulated that at least some percentage of the jobs in the retail outlet should be reserved for rural youth and that a certain amount of farm produce be procured from the poor farmers. Public Distribution System is still in many ways the life line of the people living below the poverty line. To ensure that the system is not weakened the government may reserve the right to procure a certain amount of food grains for replenishing the buffer. To protect the interest of small retailers the government may also put in place an exclusive regulatory framework. It will ensure that the retailing giants do resort to predatory pricing or acquire monopolistic tendencies. Besides, the government and RBI need to evolve suitable policies to enable the retailers in the unorganized sector to expand and improve their efficiencies.  [27]   A National Commission must be established to study the problems of the retail sector and to evolve policies that will enable it to cope with FDI- as and when it comes. The proposed National Commission should evolve a clear set of conditionalities on giant foreign retailers on the procurement of farm produce, domestically manufactured merchandise and imported goods. These conditionalities must be aimed at encouraging the purchase of goods in the domestic market, state the minimum space, size and specify details like, construction and storage standards, the ratio of floor space to parking space etc. Giant shopping centres must not add to our existing urban snarl.  [28]   In order to address the dislocation issue, it becomes imperative to develop and improve the manufacturing sector in India. There has been a substantial fall in employment by the manufacturing sector, to the extent of 4.06 lakhs over the period 1998 to 2001, while its contribution to the GDP has grown at an average rate of only 3.7%.  [29]   The government must actively encourage setting up of co-operative stores to procure and stock their consumer goods and commodities from small producers. This will address the dual problem of limited promotion and marketing ability, as well as market penetration for the retailer. The government can also facilitate the setting up of warehousing units and cold chains, thereby lowering the capital costs for the small retailers. Set up an Agricultural Perishable Produce Commission (APPC), to ensure that procurement prices for perishable commodities are fair to farmers and that they are not distorted with relation to market prices. Quality regulation, certification price administration bodies can be created at district and lower levels for upgrading the technical and human interface in the rural to urban supply chain. Credit availability for retail traders must be encouraged with a view to enhancing employment and higher utilization of fixed assets. This would lead to less wastage (India has currently the highest wastage in the world) of perishables, enhance nutritional status of producers and increase caloric availability. CONCLUSION Indias retail sector remains off-limits to large international chains especially in multi-brand retailing. A number of concerns have been raised about opening up the retail sector to FDI in India. But, after in depth study it can be safely contended that the advantages of allowing unrestrained FDI in the retail sector evidently outweigh the disadvantages attached to it. While initially the small indigenous retailers business would be impacted once modern retail enters the locality, this adverse impact is expected to be short-lived and to weaken over time. Indias experience between 1990-2010, particularly in the telecommunications and IT industries, showcases the various benefits of opening the door to large-scale investments in these sectors. Arguably, it is now the turn of retail. It is expected that organized retail could help tackle inflation, particularly with wholesale prices. It is also expected that technical know-how from foreign firms, such as warehousing technologies and distribution systems, for example, will lend itself to improving the supply chain in India, especially for agricultural produce. Creating better linkages between demand and supply also has the potential to improve the price signals that farmers receiv

The Civil Rights in the 1950s and 60s :: American America History

The Civil Rights in the 1950's and 60's (1) Trumans civil rights committee: In 1947 Trumans Civil Rights Committee recommended laws protecting the right of African Americans to vote and banning segregation on railroads and buses. It also called for a federal law punishing lynching. He issued executive orders ending segregation in the armed forces and prohibiting job discrimination in all government agencies. (2) Brown V. the Board of Education (1954): In 1954 the Supreme Court made one of the most important decisions in its long history. It decided in the case of Brown v. Board Of Education of Topeka that it was unconstitutional for states to maintain separate schools for African American and white children. This case over turned the "Separate but equal" doctrine established in the case of Plessy v. Ferguson back in 1896. (3) Montgomery Bus Boycott (1955): After the supreme court decided to end segregation, African Americans started to speak out more about their racial opinions. In Montgomery, Alabama, a bus boycott ended with a victory for the African Americans. The Supreme Court ruled that the Alabama segregation laws were unconstitutional. During the boycott a young African American Baptist minister, Martin Luther King, Jr. became well known. Throughout the long contest he advised African Americans to avoid violence no matter had badly provoked by whites. Rosa Parks tired of sitting in the back of the bus, and giving up her seat to white men. One weary day she refused to move from the front of the bus, and she became one of history's heroes in the Civil Rights Act movement. (4) The Civil Rights Act: In 1964 congress passed a Civil Rights Act prohibiting racial discrimination in restaurants, theaters, hotels, hospitals, and public facilities of all sorts. This civil rights act also made it easier and safer for Southern Blacks to register and vote. Laws were passed to help poor people improve their ability to earn money, a program to give extra help to children at risk even before they were old enough to go to school, and a program to train school dropouts. (5) The Great Society: These actions were very popular. Johnson easily won the 1964 presidential election and then proposed what he called the Great Society program. This was Johnson's plan. He would work to improve the lives of all people, but especially the poor and the powerless. Programs were aimed at helping every segment in society. The Civil Rights in the 1950's and 60's :: American America History The Civil Rights in the 1950's and 60's (1) Trumans civil rights committee: In 1947 Trumans Civil Rights Committee recommended laws protecting the right of African Americans to vote and banning segregation on railroads and buses. It also called for a federal law punishing lynching. He issued executive orders ending segregation in the armed forces and prohibiting job discrimination in all government agencies. (2) Brown V. the Board of Education (1954): In 1954 the Supreme Court made one of the most important decisions in its long history. It decided in the case of Brown v. Board Of Education of Topeka that it was unconstitutional for states to maintain separate schools for African American and white children. This case over turned the "Separate but equal" doctrine established in the case of Plessy v. Ferguson back in 1896. (3) Montgomery Bus Boycott (1955): After the supreme court decided to end segregation, African Americans started to speak out more about their racial opinions. In Montgomery, Alabama, a bus boycott ended with a victory for the African Americans. The Supreme Court ruled that the Alabama segregation laws were unconstitutional. During the boycott a young African American Baptist minister, Martin Luther King, Jr. became well known. Throughout the long contest he advised African Americans to avoid violence no matter had badly provoked by whites. Rosa Parks tired of sitting in the back of the bus, and giving up her seat to white men. One weary day she refused to move from the front of the bus, and she became one of history's heroes in the Civil Rights Act movement. (4) The Civil Rights Act: In 1964 congress passed a Civil Rights Act prohibiting racial discrimination in restaurants, theaters, hotels, hospitals, and public facilities of all sorts. This civil rights act also made it easier and safer for Southern Blacks to register and vote. Laws were passed to help poor people improve their ability to earn money, a program to give extra help to children at risk even before they were old enough to go to school, and a program to train school dropouts. (5) The Great Society: These actions were very popular. Johnson easily won the 1964 presidential election and then proposed what he called the Great Society program. This was Johnson's plan. He would work to improve the lives of all people, but especially the poor and the powerless. Programs were aimed at helping every segment in society.

2000 U.S. Presidential election

The recap of the United States presidential elections of 2000 reveals it was one the most controversial election ever. The Democratic Party candidate Al Gore lost narrowly to the, Republican George W.Bush with a controversial small number of votes. Although the election was based on real issues that ranged from the international affairs, foreign policy, ethics and morality, they were overshadowed by the results at the count of the final vote. Al Gore enjoyed the popular vote but lost to George Bush because he lacked in the electoral votes. To the run up of the elections, opinion polls had predicted a closely run presidential race and it was not clear who would win the day[1].Al Gore had been nominated in the Democratic Party ticket and was groomed to succeed the outgoing democratic elect president bill Clinton. He defeated Senator Bill Bradley from New Jersey. From the start, Al Gore was receiving major endorsements from economic and political heavy weights in the party.Opinion polls used to show him as a front runner as majority of the people thought him of being tested and armed with necessary experience to propel America to greater heights, having been a vice president to Bill Clinton.In the Republican Party, George Bush was the party’s favorite. Potential aspirants in the party could not stand against him. To the traditional republican standards, George Bush was the right candidate. He was the son of a former President, Bush Senior, and the outgoing governor in one of the most populous state in America.Bush won the nomination by a large margin with his major competitor dogged with scandals that saw his support in the party plummet before the nominations. Bush’s running mate was Dick Cheney.The run up campaigns to elections were as heated as the elections themselves. The Republican themselves could be seen running advertisements that were favoring Ralph Nader, an independent candidate.This was an open bid to split the Democrats or the leftwing vote. Al Gore and Ralph Nader drew their support from the same people as they were espousing to tackle similar issues. The Republican had recognized a real threat from Al Gore and knew that if they drew on the obvious similarities, they could split the vote into two and secure a Republican win.The main differences that were propelling both parties were drawn from the issue of morality. Republicans traditionally have all along been at the fore front in safeguarding the morals in the society. Bush could also be heard making a scathing attack on the Democrats because of the Clintons scandal, vowing to restore morality in the nation and especially in the White House. However, despite the differences, both candidates were locked in a tight race as would be reflected in the elections that ensued.The preliminary reports on the elections on November 7 indicated that they were unexceptionally close. As expected, Bush had won decisively in the southern states and also in the rural states. Al Gore had recorded an early lead in the north eastern states.There were a number of states that were recording closely contested race but it became clear that it was in the state of Florida that the next president of the United States was to be announced. It is this state that remained the centre of focus as it held the key to deadlock. All the worlds’ eyes were glued on the outcome of the vote counting, for a period of close to one month.Initial reports by the media based on exit polls had indicated that Al Gore had taken the lead after clocking 25 electoral votes. A recap of the votes indicated that indeed Bush was ahead of Gore.After the media retracted the misleading news they were to place and declare that Bush was leading in Florida with a close but a decisive win. These reports too were misleading as the three Democrats rich counties had not completed their vote count and there were indications that Gore was closing in the gap.The media was to again retract the news on Bush’s lead and win. By the close of the day, Gore had closed in and the difference lay at 500 votes and he ordered a mandatory recount in a number of counties and also sought legal intervention.The United States Supreme Court quashed the complaints and gave a go ahead to the Florida state to announce the results. George Bush was announced the winner in the Florida state.[1]Wardle, Claire and Kate Kinks and Dan Orr, August 2001

Nutrition †Obesity Essay

A large controversy in the field of health and food today is the effects that fast food and industrialized food have on our wellness. The convenience of obtaining food has become the main objective in society, but is it taking a toll on our health? Fast food restaurants such as (but not limited to) McDonald’s and Burger King are a major aspect to how a lot of our generation fills their stomach. Many researchers have been trying to link the increase in obesity to the consumption of industrialized food within the past few decades, but some argue that lack of physical activity has a part in the incline of overweight Americans as well. To get a complete analysis of exactly how our health is being affected by fast food industries, I am researching the following questions: Why is fast food so popular? How does fast food consumption affect adolescent obesity? What health risks are related to fast food consumption? What are other factors that could possibly contribute to the obesity problem? And should fast food be completely omitted from a healthy diet? These questions will be helpful to determine healthy lifestyle choices for families who do not know which way to go when dealing with the issue of industrialized food. Conducting research was a necessity before I could form an opinion about the fast food industry. During a two week period in October 2010, I examined six different sources. These sources include four academic journal articles, one book, and one magazine article. The magazine article by Clare Ulrich hinted on almost all of my questions but did not go into specific detail about each one. One academic journal by Stender, Dyerberg, and Astrup was not very helpful in answering my preliminary questions, but had me posing another question about the ingredients that make fast food so unhealthy. The academic journal article written by Raymond Gozzi Jr. answered some of my questions about why Americans keep going back to their favorite fast food restaurants. An article from the book Food and an academic journal article by Nestle and Young were very helpful in expressing different factors that could be affecting obesity rates. Glassner, Barry. â€Å"Environmental Factors and Genetics Are the Source of Obesity. † Food. Ed. Jan Grover. Detroit: Greenhaven Press, 2008. 158-165. Print. Barry Glassner, a sociology professor at the University of Southern California, discusses his beliefs that obesity is not linked to food consumption in his academic journal article Environmental Factors and Genetics Are the Source of Obesity. Glassner suggests that other factors such as genetics, stress and inactivity are responsible for the obesity epidemic among Americans. The author mentions that there are so many diet fads because no one knows exactly what foods make a person gain weight or if any foods do at all. Glassner includes in his article that genes are the main reason for overweight people. He says that natural selection and natural resistance to obesity are the main factors to weight gain. Then the author links economic stress to the reason Americans are now more overweight. The article says that stress is a major factor to eating habits and since the economy is doing poorly right now, Americans are over eating to aliviate the stress and not staying active due to long work hours. Glassner claims that most fast food bashers try to convince the public that there is a direct link to obesity and fast food consumption, but provide no real evidence to support their thesis. This article helped answer my research questions about other factors that could affect the incline in obesity. Gozzi Jr. , Raymond. â€Å"The Fast Food Franchise as Metaphor. † A Review of General Semantics 53. 3 (1996): 322-325. Print. Raymond, Gozzi Jr. is an Assosiate Professor of the Television-Radio Department at Ithaca College. He wrote the academic journal article, The Fast Food Franchise as Metaphor which states, â€Å"A fast food franchise is an embodied metaphor for the perfect system†¦Ã¢â‚¬  (323). The author believes that people love knowing they will get the same product every time they come back. Gozzi also looks at other business franchises and compares them to human love of predictability. The crash of the fast food era is also mentioned in this article. The author explains that the fast food industry has changed in order to maintain steady business flow by adding salads and breakfast, but he also wonders how long franchises will last in our society. This information was useful to me in answering my question about why fast food is so popular. None of my other information elaborates on Americans wanting fast food because of the familiarity so this article brought a different prospective to my research. Stender, S. , J. Dyerberg, and A. Astrup. â€Å"Fast food: unfriendly and unhealthy. † International Journal of Obesity 31. 6 (2007): 887-890. Print. The academic journal article, â€Å"Fast food: unfriendly and healthy,† by Stender, Dyerberg, and Astrup, looks at the more factual aspect of the effects of fast food consumption. Stender and Dyerberg work together at the Department of Clinical Biochemistry and at the Gentofte Hospital at the University of Copenhagen in Denmark while Astrup also works at the University of Copenhagen for the Department of Human Nutrition and the Centre for Advanced Food Studies. This article examines actual studies of the difference of an American who eats fast food frequently and one who does not. The authors of the article include the fattening and unhealthy contents of industrialized food from the chains McDonald’s and KFC. To finish the article, the authors include a section about some items that are being done to make the fast food industry more consumer friendly such as nutritional labeling on all food products. This article made me consider and answered another question that would be beneficial to my research: What contents in fast food make nutritionists brand is so unhealthy? Americans need to know what to look out for in certain fast foods so we are able to limit or omit the unhealthy aspects from our diets. Ulrich, Clare. â€Å"The Economics of Obesity: Costs, Causes, and Controls. † Human Ecology 33. 3 (2005): 10-13. Print. Clare Ulrich discusses the effects that the fast food industry has on the American population. She begins her article with a heavy statistic that death from obesity, has increased by 33 percent from 1990. Ulrich obtains some of her information about the cost and reasons why people choose fast food from the presentation, â€Å"Economics of obesity,† by John Cawley. The author also uses information from the Surgeon General about the percentage of Americans who are overweight or obese. She also includes the percent of childhood obesity in the United States and some possible reasons that this number has increased since 1950. This article was helpful to me in answering the questions: Why is fast food so popular? How does fast food consumption affect adolescent obesity? What are the health risks are related to fast food consumption? Although this article did give me useful information about my inquiries, it did not go into extensive detail about what keeps Americans hooked on fast food, how obesity effects children, and how fast food is accurately linked to fast food consumption. Wood, Marcia. â€Å"Kids, Fast Food, and Obesity. † Agricultural Research 57. 9 (2009): 20-21. Print. Marcia Woods writes about the results of a study of kid’s meals at fast food restaurants done by pediatrician Jason A. Mendoza in her article Kids, Fast Food, and Obesity. Wood says that Mendoza and his team of researchers from the Children’s National Research Center at Baylor College of Medicine, did an analysis of ten fast food franchises who served kid’s meals. The author says Mendoza found only three percent of the meals met the nutritional set by the National School Lunch Program for children ages five to nine. Wood includes why the meals did not make the grade based on Mendoza’s research. The author says the research is conducted because of the growing numbers of childhood obesity and the increase in meals eaten away from home. Woods concludes her article with potential health consequences from being obese as a child. This article answered my question about the effects of childhood obesity and also my latest question about the content in fast food that makes it deemed unhealthy. Mendoza’s research is very helpful as a credible source that explains why children could be gaining more weight. Young, Lisa R. , and Marion Nestle. â€Å"Portion Sizes and Obesity: Responses of Fast-Food Companies. † Journal of Public Health Policy 28. 2 (2007): 238-248. Print. Portion Sizes and Obesity: Responses of Fast-Food Companies by Lisa R. Young and Marion Nestle discusses the relationship between the rise in portion sizes and weight gain among Americans. The authors believe that food is not specifically the reason for the increased obesity rate, but the much larger portion sizes since 1998. This article examines and compares the sizes of the most popular items sold at fast food restaurants: soft drinks, hamburgers, and French fries. The three fast food franchises chosen for the research were McDonald’s, Wendy’s and Burger King. The data in the article includes a table of portion sizes in the years 1998, 2002 and 2006. The research shows that the portions have increased in almost all areas. Nestle and Young also look at what these fast food franchises have done to reduce portion sizes in response to media pressure. The authors then include data from the original sizes of soda, French fries and hamburgers in 1955 to 2006. Young and Nestle conclude that fast food restaurants have done very little or nothing to reduce portion sizes and promote healthy numbers or caloric intake. The article was useful to answer my questions: What are other factors that could possibly contribute to the obesity problem? And should fast food be completely omitted from a healthy diet? Portion size is a big factor to weight gain with any type of food and the studies showed me that the portions since 1998 and 1955 have drastically changed which could link it to obesity.

BMGT 500 - Principles of Management Essays - Food And Drink, Cola

BMGT 500 - Principles of Management Essays - Food And Drink, Cola BMGT 500 - Principles of Management Management styles Leadership practices at Coca-Cola . Report submitted to Prof. Chepkilot In partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION (MBA) By Jesse G. Munyua GMB/NE/0645/05/14 -27051026162000 Kabarak University Nakuru Town Campu s Table of Contents TOC \o "1-3" \h \z \u 1.0Introduction PAGEREF _Toc394995264 \h 2 2.0History of the Company PAGEREF _Toc394995265 \h 2 3.0Mission and Vision PAGEREF _Toc394995266 \h 3 4.0Culture and values PAGEREF _Toc394995267 \h 5 5.0Organizational Design PAGEREF _Toc394995268 \h 6 6.0Organization Structure PAGEREF _Toc394995269 \h 8 7.0Organizational goals PAGEREF _Toc394995270 \h 9 8.0Leadership Style PAGEREF _Toc394995271 \h 10 8.1Core Capabilities PAGEREF _Toc394995272 \h 11 9.0Management Styles PAGEREF _Toc394995273 \h 12 9.1Democratic PAGEREF _Toc394995274 \h 12 9.2Autocratic PAGEREF _Toc394995275 \h 13 9.3Laissez-faire management style PAGEREF _Toc394995276 \h 14 9.4Consultative democratic PAGEREF _Toc394995277 \h 14 9.5Team Work PAGEREF _Toc394995278 \h 15 9.6 Employee Engagement PAGEREF _Toc394995279 \h 16 10.0Management Functions of Coca-Cola Company PAGEREF _Toc394995280 \h 16 10.1Planning PAGEREF _Toc394995281 \h 16 10.1.1 Strategic Goals PAGEREF _Toc394995282 \h 17 10.1.2 Tactic Goals PAGEREF _Toc394995283 \h 17 10.1.3 Operational Goals PAGEREF _Toc394995284 \h 17 10.1.4 Decision Making PAGEREF _Toc394995285 \h 18 10.2Organizing PAGEREF _Toc394995286 \h 18 10.2.1 Departmentalization PAGEREF _Toc394995287 \h 19 10.2.2 Work Specialization PAGEREF _Toc394995288 \h 20 10.2.3 Delegation and Accountability PAGEREF _Toc394995289 \h 20 10.2.4 Resource Allocation PAGEREF _Toc394995290 \h 20 10.2.5 Organizing the Human Resources PAGEREF _Toc394995291 \h 20 10.3Leading PAGEREF _Toc394995292 \h 21 10.3.1 Motivation PAGEREF _Toc394995293 \h 21 10.3.2 Communication PAGEREF _Toc394995294 \h 22 10.3.3 Corporate Culture PAGEREF _Toc394995295 \h 22 10.4Controlling PAGEREF _Toc394995296 \h 22 10.4.1 Sales Person's Reporting System PAGEREF _Toc394995297 \h 22 10.4.2 Sales Person Evaluating System PAGEREF _Toc394995298 \h 23 Reference PAGEREF _Toc394995299 \h 24 1.0Introduction The Coca-Cola Company, a retailer, manufacturer and marketer of non-alcoholic beverages, is a market leader in its industry currently offering more than 500 brands in over 200 countries or territories. The company operates a franchised distribution system dating from 1889 where the Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company headquartered in Atlanta, Georgia owns its anchor bottler in North America, Coca-Cola Refreshments. This behemoth has managed to maintain its position as a market leader for over a hundred years and is still going strong. This paper explores the history, mission, vision, and organizational structure and management functions of the Coca-Cola Company and tries to explain leadership and some management styles applied by the company. 2.0History of the Company Coca-Cola is a multinational company who started its business on May 1886 in Atlanta as a beverage (formal drink ) industry. Dr. John Styth Pemberton made a cough syrup which he named "coke" on 8 th may 1886. Its price was 5 cent per glass and was available at the largest pharmacy of Atlanta known by the name of Jacob's Pharmacy. Later on it was purchased by a well-known businessman Asa Griggs Candler who introduced it as a "carbonated soft drink" in the market and hid marketing tactics led coke to Coca-Cola and it dominated the market of carbonated soft drinks throughout the twentieth century. In 1895 the company started to sell their product coke in bottles which was a strategy of the company to be recognized well in the International market. Their strategy worked and the bottled form of coke was successfully recognized all over the world in the beginning of 1896. Now a day's Coca-Cola is the most famous and highly consumed brand in all over the world (Wikipedia, 2014). 3.0Mission and Vision The company is facing a huge numbers of challenges from all over the world. Competitors are coming up with brand new strategies that threaten Coca-Cola . T he company's mission is t o continue thriv ing as a business over the next ten years and beyond. The company is looking ahead , understand ing the trend s and forces that will shape its business in the future and moving swiftly to prepare for what's to come. That's what the company's 2020 Vision is all about. It creates a long-term destination for the business and provides it with a "Roadmap" for winning together with its bottling partners. Mission "Our Roadmap starts with of our mission, which is enduring. It declares our purpose as a company and serves as a standard against which we weigh our actions and decisions. To refresh the world. To

My negotiating skills Essay Example | Topics and Well Written Essays - 500 words

My negotiating skills - Essay Example The first scenario involved employee recruitment in which the employee offered a 20000-pound remuneration rate while the employee wanted a 25000-pound rate. The second scenario involved an employee seeking a pay rise against the employer’s will. I assumed both employer and employee situation in both cases in alternation. Each of the scenarios in the negotiation exercise involved persuasive discussions for each party. I used several negotiations skills such as asking questions, good listening ability, focusing on my relevant values to the topic of discussion, and being flexible. These skills were successful, as I won in all roles that I played. As a recruit and an employee seeking pay rise, I managed to convince the employer who agreed to my request. As an employer however, I only managed to reduce the amount that employee wanted by significant percentages, more that 75 % in each case (Pannett, et al. 2013, p. 168). I have learnt, from the simulation, that am good in negotiation and that I can incorporate different negotiation skills to win in negotiations. Negotiating for better offers as an employee was the easier aspect of the simulation because of available proofs for the desired position. Negotiating against realistic facts such as disputing an employee’s potentials and experience towards desired remuneration amount was however difficult. Ability to verify offered information is the negotiation skill that I need to develop in order to become a better negotiator. My goal for developing the skill is to be able to verify validity of offered information in a negotiation. I will measure progress by simulating negotiation scenarios, validating offered information in the scenarios, and then comparing my validation results with reality. Achieving the goal will require published resources on psychological intelligence and sensitivity, together with time and a tutor on human psychology. Being able to

Global operations management Essay Example | Topics and Well Written Essays - 1000 words

Global operations management - Essay Example PPQ only maintains five percent of the global market share on SUVs, however the firm seeks to improve this to nine percent at the end of the next four years. Rising commodity prices related to fuel consumption, fortunately, has not had much impact on consumer attitudes related to SUV purchases. Autodata provides statistics that highlight SUV sales growth of 27 percent just since 2010 (Isidore, 2011). An analyst with Truecar.com offers, â€Å"We’re seeing consumer demand coming back stronger than we anticipated, with loans and leases easier to get† (Isidore, p.1). This suggests that the financial industry from auto-sponsored loans systems and banking facilities loosening their restrictions on consumer funds granting. This is a significant advantage for PPQ. The long-term strategy is to devote a considerable portion of production to SUV parts production and ensure an operational strategy to market SUV parts to major automobile manufacturers. This will require a heavier fo cus on relationship marketing and the development of a training package for existing off-site sales representatives, developable through human resources at the end of 2011. Competition in this industry is intense, including new auto parts suppliers in emerging economies such as China. Imports continue to rise due to loosening restrictions on import tariffs, making foreign auto suppliers a novel choice. Again, this will require heavier emphasis on business-to-business marketing to improve our relationship standing with major manufacturers. Expansion is a key success factor in this four year plan, thus exploring international destinations for tax incentives and other financial benefits must be conducted. Initial environmental scanning has identified Singapore as a quality location for expansion. The country has recently been recognized as sustaining one of the most