Swot Analysis Foxtel Introduction to Marketing - 1700 Words

FOXTEL SWOT Analysis Introduction to Marketing Assessment 1 (10%) Spotlight – Foxtel (from required text): Read the case – Foxtel – from chapter 2 of the required text.As per the text book: â€Å"Use the information in this Spotlight and any other necessary research to develop a SWOT analysis for Foxtel† 2011 3/18/2011 The SWOT analysis is a method used by organisations as a marketing strategy to better understand and identify positive and negative factors effecting the business, in present and in the future ( Elliott, Rundle-Thiele, Waller, 2010). The purpose of this essay is to develop a SWOT analysis for Foxtel, which is a pay-TV company that was first introduced to the Australian market in October of 1995 (Kim Williams 2009). Foxtel†¦show more content†¦Eg. Australian love to borrow from DVD stores - Advertisement that targets and attracts customers with â€Å" No more late fees with Foxtel†, Never get charged for returning late DVD Don’t have to leave the comfort of your home , latest movies with the press of a button etc Figure 2. SWOT Analysis of Foxtel As described in figure 1, The strengths and weaknesses of the SWOT analysis are internal factors , and can be controlled directly by the organisation. Elliot, Rundle-Thiele, and Waller (2010) describes these strengths and weaknesses as those attributes of the organisation that can help or hinder in achieving its objectives. In figure 2, the strengths portrayed for Foxtel in the SWOT analysis are vast in comparison to it’s weaknesses. In particular, the advertisement campaign has been a strength for Foxtel, despite the global financial crisis, Foxtel was able to successfully ‘sail through the storm’ with the help of a brilliant advertising campaign promising viewers to save money with Foxtel (Simon Canning, 2011) . In contrast, the advertisements are targeted to a specific audience which has left out the aging population of 65 and over, which constitutes 13.5% of the population as at 30 June 2010 (Australian Bureau of Statistics, 2010), this exclusion is a weakn ess in its advertising campaign. In addition to weaknesses, Foxtel hasShow MoreRelatedEntertainment And Media Industry Of Australia2376 Words   |  10 PagesIntroduction: Culture, Entertainment and Media Industry of Australia is one of the bigger industries of Australia. According to Australian Bureau of Statistics, Media Entertainment alone contributed $7.6 Bill to GDP for the year 2008-09 (Cuthbertson 2014). Starting from the advent of TV in 1954, Australian population has developed acute interest in home entertainment. This report is to carry out a product market research for STAN which is a new product to be launched in the market. Industry Insights:Read MoreThe Internal And External Environment Of Di Bella Coffee3733 Words   |  15 PagesDescription 3 PESTEL Analysis 4 Political and Legal 4 Economical 4-5 Socio-Cultural 5-6 Technological 6 Environmental 6-7 Porter ´s Five Forces 7 Bargaining Power of Buyers 8 Bargaining Power of Suppliers 8 Threat of new Entrants 8 Threat of Substitutes 9 Degree of Rivalry 9 Competitor Identification 10 Merlo Coffee 10-11 Vittoria 11 SWOT Analysis 11-12 Marketing Mix Analysis 13 Strategic PositioningRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pages441 441 CASE STUDIES A summary of the case analysis I N T R O D U C T I O N Preparing an effective case analysis: The full story Hearing with the aid of implanted technology: The case of Cochlearâ„ ¢ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in the